The beginning of an executive summary for a bakery should encompass the story of how you conceived the idea for your business and lay out the vitals — the name of the creator, the basic location at which it will be located, etc. It is just important that your reader comes away from the first paragraph knowing the most basic information about your business and if someone asked what you were doing, they could accurately answer that question in a sentence.
For one, there are no other bagel-specific shops in the area. The lack of bagel shops in the metropolitan area definitely presents a need for our business. In our area specifically, the only competition would be that of the donut-type or the bakery-type morning-oriented business.
We believe that the bagel business is different and specific enough to meet the needs of a different calling, specifically the call to eating healthier.
Fresh baked bagels will be served all day. We will keep well stocked so as not to run out of customers favorite varieties. Bagels are a healthy alternative to the morning donut or pastry. The area also contains overpeople residing in a 5-mile radius from which draw business. The bagel business plan community organization baking consumer comes from all income levels of the market.
Bagels are a relatively inexpensive luxury, costing as little or less than a donut or muffin. Almost anyone could afford a stop at our shop from time to time. Ninety-four percent of the metropolitan area are Caucasian, another strong demographic indicator of consumers that frequent our type of establishment.
This is not to say that people of other ethnic backgrounds don't consume our product or wouldn't be welcome in our establishment, this is just a demographic indicator.
People are eating with a more health conscious emphasis. Not only will we be able to meet the needs of the "breakfast on the go" individual, we will also be able to meet the needs of the person looking for a quick lunch, who would rather have a healthy alternative to the fattening fast food.
Our store will be equipped with a drive-thru for quick pick-up of a deli-bagel sandwich made from a wide selection of deli meats or vegetarian toppings. From-scratch bagel baker and gourmet coffee house under one roof. Developed and operated by people who have been franchisees and understand the need for teamwork and support.
Bagels by the dozen Cream cheese by the pound Gourmet coffee and espresso beverages by the drink Whole bean coffee by the pound Fresh baked treats Large 5 oz. EXPANSION USA relies on the production and bulk sales of their top of the line bagel recipe, along with their homemade cream cheeses, deli meats, and delicious Mountain coffee to position themselves in one of the fastest growing industries in the country.
Bagel sales exceed 2.
The specialty or gourmet coffee segment in this country is now earning 7 billion dollars annually. While many may participate in this market, no single franchise organization dominates the market place.
We would definitely like to be part of this growing industry. Although USA franchises are located throughout the U. However, USA is still in its early stages of franchising and in approximately four years has established privately held franchised stores.
Name recognition is growing daily. Troy and Milford territories have just been assigned, and with our development of the metropolitan area puts the last piece of the puzzle into place for USA to be recognized as a leading force in the bagel business in the metropolitan area.
The key factor will be getting the in-store sales generated through advertising exposure, and then approximately months later, venture into outside sales.
With the expansion into outside sales, comes greater community awareness.
We feel this will in turn increase in-store sales via wider awareness of our operations, our great product and service. Eventually we will expanding into a three-store operation.Jolly's Java and Bakery bakery business plan executive summary.
Jolly's Java and Bakery is a start-up coffee shop and bakery/5(). Get free baking business tips and tricks in your inbox. Join the BakeCalc community of 3,+ bakers.
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