From Oprah touting how Weight Watchers has worked for herto American Express endorsing SalesForcecase studies are prevalent across industries and marketing forms. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at 89 percent. Use this guide to understand how to use case studies for your organization. It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today.
Case studies are boring… right? A lot of case studies lack the extra stuff to hook and engage an audience. They are left wanting and do little to inspire creative storytelling.
Because even the most raw, uncreative case studies can still be effective. They provide a boost to customer confidence in your business They provide a path to a solution They educate prospective customers on how they can solve their problems They are solid, social proof that your solutions are viable and you bring value to the table When you build on those basic things in the right way, you can create a highly sharable, deeply engaging piece of content.
Here are a few ways to vastly improve the quality of your case studies. A lot of experts will tell you to follow some formula for creating your case study. The most interesting and compelling stories take a creative approach to flow and format, and they play with perspective.
Avoid the mistake of writing your case study from your own perspective. Look at how Asana presents their case studies — from the perspective of the customer. By taking this route, Asana is aligning the personality of their successful customer with that of writing a one page case study prospective audience.
Describe how the challenge was overcome tell of the battle. Sum it up give it a happy ending. To tell the right kind of story in your case study, and determine which data is most pertinent, you need to ask the right questions.
Lead your customer to help get the information that will make your case study stand out.
Those questions will vary depending on your customer and the product or service, but here are a few examples to point you in the right direction: What was the implementation and decision making process like How has the product or service provided a solution?
How did you benefit? Remember to get the raw data when you can to support the case study. Ask open-ended questions to help reveal other insights that can add more depth to your case study and paint a more vivid picture of success.
These testimonials and quotes add serious social proof to your case study.
Be mindful of what you tweak. What you put in your case study should be as accurate and factual as possible. However, you can, and absolutely should, edit quotes from your customers to add more impact to statements. Your contact will provide you with great data and a before and after glimpse which paints a nice picture.
It may not be immediately evident how the reader could achieve the same results, or what they could do with your product or solution to tackle their specific challenge.
To help provide a clearer path to the solution, provide actionable insights within your case study. Those insights create a more engaging and valuable piece of content that prospective customers can learn from.
This case study from SimpleReach provides a glimpse into the strategy intel used to improve content marketing. Consider these questions to help create some actionable tips: What are things someone could learn from the process? What do customers need to know before taking this approach?
What are the steps to implementing your solution in a similar process? What are key things to consider before moving forward with purchasing the solution? Try asking these and similar questions to your customer during the interview process for some additional insight that can be shared.
This is where you can really hit on the strategy behind the case study, using those actionable insights to help sell your product or service. Create a mix of media. Using a variety of media in your case study not only helps people remember and absorb that content better, it makes it more engaging.
Use relevant not stock images to support the storytelling aspect of the case study — such as images from your customers Include video showing the product or solution at work Add video testimonials Add charts and graphs to create visual data representation Use infographics to provide punchy data points that are visually attractive DoubleDutch uses video to turn their case studies and success stories into exemplary content experiences.
Your case study is more likely to get shared as well when it includes quality, relevant images like infographics. By themselves, infographics are shared 3x more than any other type of content.
That can vastly improve the reach of your case study.How to Write a One Page Case Study: A case study is quite a regular assignment for high school, college and university students. Most often it is a long, big-in-volume paper but sometimes it is a brief assignment which has a specific construction and can be written on the single page.
Share The Ultimate Marketing Case Study Template via email The marketing case study is one of the oldest and most venerable examples of content marketing.
From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms. The plain and simple truth is that crystallizing a one page marketing case study works wonders. Here are the 5 Steps to writing a one page marketing case study: 1.
Case studies are a great way to tell the world how valuable your products or services are by showing real-life examples of how you were able to satisfy your customer's needs and help them accomplish your goals. Read more on how to make a great case study.
You can think of the case study as a cross between the testimonial and the business article. Like the case study is simplicity itself. Many are limited to just one page -- a brevity that makes them especially useful as trade show handouts, direct mail inserts, supplemental pages to Writing the Case webkandii.com Remember that for a case study, we would not expect to have more than one or two authors.
In order to be listed as an author, a person must have an intellectual stake in the writing – at the very least they must be able to explain and even defend the article.